New Jeans' "ETA" music video won four awards, including the bronze prize of the

The music video of the group New Jeans' "ETA" recently won four awards at the "One Show 2024" advertising festival in New York, the U.S., agency Adore said on the 22nd.

According to ADOR, the music video received the Bronze Pencil in the "Branded Entertainment" music video category.

It also won merit awards in the "Branded Entertainment" Longform Video/Series/Episode category, the "Music & Sound Technology" Artist/Brand Collaboration category, and the "Film & Video" Innovation/In-Film Media Use category.

"ETA" is one of the triple title tracks of New Jeans' second mini album, "Get Up." Global brand Apple and creative studio Dolphin Goblin director Shin Woo-suk collaborated to film and produce music videos on their iPhones.

The music video also received the 'Spikes Asia' statue, an Asia-Pacific advertising festival, in March.

In addition, "Be Who You Are," the theme song of Coca-Cola Co-K Studio, which New Jeans collaborated with, won a silver prize in the original music/song category of "Music & Sound Technology" and a bronze prize in the artist/brand collaboration category.

Coca-Cola's Zero Campaign won the "Music & Sound Technology" Artist/Brand Collaboration Award.

"One Show," which began in 1973, is considered an advertising system that is recognized as authoritative in the global advertising industry along with "Kan Lions" and "Clio Awards."

■ New Jeans/ETA

MV

□ Lyrics
낭비하지 마 네 시간은 은행
서둘러서 정리해 걔는 real bad
받아주면 안돼
No you better trust me
답답해서 그래
저번에도 봤지만 너 없을 때
걘 여기저기에 눈빛을 뿌리네
아주 눈부시게
Honestly 우리 사이에
He’s been totally lying yeah
내 생일 파티에 너만 못 온 그날
혜진이가 엄청 혼났던 그날
지원이가 여친이랑 헤어진 그날
걔는 언제나 네가 없이 그날
너무 멋있는 옷을 입고 그날
Heard him say
We can go wherever you like
Baby say the words and I’m down
All I need is you on my side
We can go whenever you like
Now where are you?
Mmhmm
What’s your ETA, what’s your ETA
Mmhmm
What’s your ETA, what’s your ETA
Mmhmm
What’s your ETA, what’s your ETA
I’ll be there right now, lose that boy on her arm
아파 맘이 네가 걔 못 잊을 때
내 말 믿어 you deserve better than that
내가 도와줄게
걔는 그냥 playin’
Boys be always lying yeah
내 생일 파티에 너만 못 온 그날
혜진이가 엄청 혼났던 그날
지원이가 여친이랑 헤어진 그날
걔는 언제나 네가 없이 그날
너무 멋있는 옷을 입고 그날
Heard him say
We can go wherever you like
Baby say the words and I’m down
All I need is you on my side
We can go wherever you like
Now where are you?
Mmhmm
What’s your ETA, what’s your ETA
Mmhmm
What’s your ETA, what’s your ETA
Mmhmm
What’s your ETA, what’s your ETA
I’ll be there right now, lose that boy on her arm
Need a boy on my arm
Need a boy on my arm
Want a boy on my arm
Need a boy on my arm

Album cover