BTS Lego to Be Launched in March

BTS Lego to Be Launched in March.

방탄소년단 레고 3월 출시

■기사링크

https://n.news.naver.com/entertain/now/article/001/0013769755

[영상] "방탄소년단 레고 3월 출시…BTS 영향력·시장성 시험대"

■ Article

When Danish toy company "Lego" decided to launch an assembled toy product modeled on BTS (BTS), the Wall Street Journal (WSJ), a leading U.S. economic media, posted an article checking the market influence of the BTS brand, drawing attention on the 20th (local time).

LEGO Group announced on its official Twitter on the 16th that it will release the "BTS Dynamite Set" under the theme of BTS' "Dynamite" music video through online and offline stores on the 1st of next month.

In response, WSJ reported that the new Lego product will serve as an intermediate inspection of BTS' brand influence, noting that BTS has suspended team-level music activities for the time being and started solo activities since June last year.

WSJ said, "This toy deal is the first major collaboration case (with a global company) since BTS members went solo," and predicted, "This deal will test the strong influence and marketability that K-pop sensation (BTS) has shown."

"BTS still plays a decisive role in the success of its agency Hive," he said. "We will also test whether Lego's BTS brand licensing contract will bring results to Hive at a time when it cannot promote BTS as a complete group."

The BTS Lego set was created through a Lego idea platform that develops Lego fans' works into products.

After two BTS U.S. fans submitted the design together, it was decided to commercialize it with more than 10,000 votes in about a month due to the response of global consumers.

WSJ reported that while BTS fans expressed their intention to purchase Lego products, some expressed regret over the sale price.

The BTS Lego set sells for $99.99. It consists of 749 bricks, and the finished product is 38cm wide, 16cm long, and 14cm high.